The culture of Ruder Finn Asia is what sets us apart. There are certain unique qualities that describe our talented people and their work. These are not just branding terms; they arise from the essence or the DNA of who we are and how we collaborate. Our staff quotations possibly capture this best when they talk about working in a supportive atmosphere of creativity, trust, loyalty, encouragement and spirit. Their comments reflect the passion, affection and family feel of Ruder Finn Asia—a major contemporary agency that embraces the value of values.
INDEPENDENCE is a core value. In what has become an acquisition-oriented industry, Ruder Finn Asia, like its parent Ruder Finn, Inc., enjoys the freedom to chart its own course and listen to its own conscience as we keep clients and their needs front and center.
ETHICS plays a role in everything we do. We are one of the very few PR agencies with an ethics officer, ethics committee and regular ethics meetings to which all staff are invited. We stand behind our values and seek clients who are compatible with our way of doing business and treating our employees.
DIVERSITY—of people and opinions—helps us enlarge our worldview in a complex world. We believe creativity thrives in an open environment .where every voice counts and dialogue is a valued currency.
INNOVATION reflects our reverence and uncompromised drive for creativity. Every single staff member is always on the lookout for new ideas, new solutions. We strive to provide a supportive environment .where people create, develop and collaborate seamlessly to execute the programs for which Ruder Finn Asia is renowned and respected. This synergy of support helps grow careers and client reputations.