Ruder Finn Asia is renowned for its expertise in the luxury sector. With a dedicated team of more than 80 expert staff, it stands as the largest practice in the region’s PR industry. Because of our work with many of the leading luxury Maisons on regional initiatives, we have gained substantial expertise in Greater China and the region. Our extensive media network and long-term experience in the China has allowed many luxury brands to become well-known even in its 3rd- and 4th-tier cities. Since 2009, we have published an annualChina Luxury Forecast, which conducts in-depth analysis of consumer perceptions, spending behavior and trends in Greater China.